Question

What is the executive summary for the CEO of Walmart Inc.? What is Walmart's mission statement, business strategy and corporate strategy?

Answer 1

CEO of Walmart Inc :

Doug McMillon is the CEO of Walmart, he started working at Walmart in 1984 as a summer associate, after pursuing his master's degree he rejoined Walmart as an Assistant Manager. Under his leadership and with the support of strong team Walmart is a leading player in the market when it comes to supply chain, digital commerce capabilities and providing people necessary goods in their stores at low prices.

Mission Statement :

Walmart uses price strategy to attract customers which reflects in their mission statement that is, "Save people money so that they can live better life".

Business Strategy :

Marketing mix of the Walmart involves low cost as their business strategy so as to attract more number of targeted customers and achieve competitiveness.

Corporate Strategy :

They use Intensive growth strategy for growing the business and market penetration. They also try to sell products online considering e-commerce environment to grow the revenues.