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What is the executive summary for the CEO of Walmart Inc.? What is Walmart's mission statement,...

What is the executive summary for the CEO of Walmart Inc.? What is Walmart's mission statement, business strategy and corporate strategy?

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Answer #1

CEO of Walmart Inc :

Doug McMillon is the CEO of Walmart, he started working at Walmart in 1984 as a summer associate, after pursuing his master's degree he rejoined Walmart as an Assistant Manager. Under his leadership and with the support of strong team Walmart is a leading player in the market when it comes to supply chain, digital commerce capabilities and providing people necessary goods in their stores at low prices.

Mission Statement :

Walmart uses price strategy to attract customers which reflects in their mission statement that is, "Save people money so that they can live better life".

Business Strategy :

Marketing mix of the Walmart involves low cost as their business strategy so as to attract more number of targeted customers and achieve competitiveness.

Corporate Strategy :

They use Intensive growth strategy for growing the business and market penetration. They also try to sell products online considering e-commerce environment to grow the revenues.

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