Every major corporation has a corporate web site. For the most part, the primary purpose of the corporate web site is to communicate with their current and potential customers, investors, and channel partners. Because they are used to attract new business, corporate web sites are a good place to determine what they see as their mission and primary purpose. Find a corporation website and report on their mission statement.
Corporate website- Alibaba Group.
Mission Statement- Alibaba Group’s mission statement is “To make it easy to do business anywhere.”
The mission statement is a clear indication of the purpose of the e-retailing business Alibaba Group. The mission statement explains why a business exists. In this case, Alibaba Group is an online platform that connects the buyers and sellers. The company enables business owners to transform the way they market, sell and operate in the industry. The main aim of the business is to build future infrastructure of commerce with the use of internet. The vision is to provide infrastructe to the business owners to connect the users and the customers through online retailing.
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