Question

1. Developing a strategic vision that charts the company’s long-term direction, a mission statement that describes the company’s business, and a set of core values to guide the pursuit of the strategic vision and mission.

2. Setting objectives for measuring the company’s performance and tracking its progress in moving in the intended long-term direction.

3. Crafting a strategy for advancing the company along the path to management’s envisioned future and achieving its performance objectives.

4. Implementing and executing the chosen strategy efficiently and effectively.

5. Evaluating and analyzing the external environment and the company’s internal situation and performance to identify corrective adjustments that are needed in the company’s long-term direction, objectives, strategy, or approach to strategy execution.

Using specific material from the textbook, analyze a company’s mission statement. ANY COMPANY YOU FEEL LIKE OTHER THAN NIKE AND WHOLE FOODS.

Answer 1

The mission and vision that drives an organization it is the first step to guide how that company moves toward its short and long-term objectives.

Apple Inc.American based manufacturer of PCs, computer peripherals and software. its products and services include iPod, Apple Watch, iPhone, iPad, Mac, Apple TV, (iOS), and watchOS operating systems, iCloud etc..

Apple mission is “to bringing the best user experience to its customers through its innovative hardware, software, and services.”

Elements of mission statement is critical:

· Best user experience

· Innovative hardware, software and services

Apple and its strategies dedicated to the empowerment of man just like what Isaac Newton’s Apple.it making personal computer the world most influencing invention accessible to each and every individual so as to help change the way people think, work, learn, and communicate.

Indeed, where a mission statement focuses more on the business objectives and how to reach them. Thus, for any organization, it is critical to understand and demarcate mission to have a deep understanding of how they think about the future.

The mission and vision statement are bases for the company’s success and growth. it motivate workers to support and contribute to innovation for competitive advantage. Both statements represent the company’s efforts in addressing scope and opportunities in the computer technology, cloud computing, consumer electronics, digital distribution services, and semiconductors industries.

· Its corporate mission has changed over time. Why it is so is the changing business environment which influences the possibilities of what the business can do. Its the main feature of a good business which recognizes the changing market and industry environment.

mission statement always act as framework for any organisation.it says how they treat employee ,what the goal is, ,operations etc...

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