Social Media Marketers set various parameters according to their
requirements and score or select the category of people who fall in
their requirements.
Example the parameters can be like
- Interests: As on Facebook the marketers can go through user’s
interests and activities, this is a powerful tool to select the
leads which they can target to market.
- Gender: If the product is gender specific then they can reduce
the target audience by not required gender.
- Educational status: If your product is more relevant for
certain education class like selling medical appliances.
- Age: This is also very widely used as the needs and
requirements vary for different age groups.
- Location and Language: This is also used to target more
relevant users on the social media platform.