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4. How might Food Network marketers use social media to speed the adoption rate of a...

4. How might Food Network marketers use social media to speed the adoption rate of a new television show?

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Social media provides a great platform for marketers to connect to the target market. Social media has a wider reach, it involves lower cost. Food network marketers can connect to the consumers in order to inform them about new shows, show timing, show description, etc. in order to arouse the interest of their target audience. In addition, Food Network marketers can come up with eye-catching teasers to get the attention of the viewers regarding the shows. It needs to be regular and consistent in conveying its marketing messages to the target. It also needs to engage the audience with interesting messages.

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