Question

I make project about SABIC Company and this is some Question about the SABIC Company ( https://www.sabic.com/)

To assess your understanding regarding the use of tools as well as digital marketing techniques for an organization

analyze ( SABIC cmpany ( https://www.sabic.com/ ) )business and process as per below points:

A- Usability Modeling of ICT and other resources (UM)

1-Finding the optimal solution for SABIC

2-Cost and Schedule Analysis SABIC

3-Recommending and Implementing the resources for SABIC

(E-COM 402)

Answer 1

Flipkart is the Indian leader in e-retail space with revenue of $2.2 billion in 2015-16.

It has a marketplace business model where it helps to link buyers and sellers. The company does not store its own inventory. However, the company takes care of delivery and shipment of products of its own shipments take place directly from the seller to the buyer. It also offers payment gateway and logistics as separate business divisions. The company also uses advertising on its site to generate revenue.

Indian internet users in tier 1,2 and 3 cities are the target consumers, especially in the age groups between 15-45.

Social networking and Community building -Flipkart tries to engage the consumer with the most popular forms of social media like Facebook, Twitter, LinkedIn, Google+, Pinterest, youtube.etc. The company regularly post updates about sales, offers, new products etc., Social CRM and Social Customer Care- the company uses advanced CRM techniques to track and keep touch with consumers. Flipkart uses content marketing on various social media platforms ranging from product reviews, emails, blogs, events, PR releases etc. It has 1.9million Twitter followers and 7.5 million FB followers.

Email marketing -The company uses email marketing to update consumers especially for discount coupons and big sale days. The company uses tools by Appiterate for marketing automation

Mobile marketing – Flipkart has its app installed, as part of core features of smartphones providers, in many mobile phone makers. The company also uses visitors’ mobile numbers for sending SMS’s and engaging with them

Paid search marketing – Flipkart uses Google paid search heavily investing in millions of dollars each year

Partnerships Via Affiliate networks – Flipkart uses Bloggers, Coupon Websites, Review Websites etc for promoting its products especially cosmetics and apparel

Search Engine Optimisation (SEO) and Conversion rate optimisation (CRO) – the company has an elite team of SEO specialists to optimise the website for search engines using tools like Google Ad-words

Display ads and PPC-pay per click ads are used through various third-party providers like Google to publish ads

Big Data tools like R– the company boasts of a big team of analytics experts at its head office in Bangalore, India to predict and forecast sales and consumers. The company also engages in analyzing market and consumer behavior

Retargeting tools - the company uses retargeting to target the visitors precisely and convert them into buyers

Coupons/Contests- various contest, coupons, and big sale festivals are used continually to keep the consumers coming back to the website. It uses gamification – engaging consumers like they get engaged in games.