Question

Explain greenwashing. How does it influence consumer behavior

Answer 1

Explanation:

Greenwashing is an act of fake or misleading claim of company that thier product or service have more environmental benefits from use of it. Many company does this type of malpractice to gain advantage over competitors in market and appear thier product, service, technology as more environmental friendly and have more eco friendly benefit.

- This claims of company changes the behavior of consumer and it influences the consumer to buy this product or service that they think of as more environment friendly.

Consumer think of more greener Business and take this as more cost effective products in reality and get influenced to accept this and think of lean manufacturing is the base of this product.