Question

1. How do consumer characteristics influence buying behavior?

Answer 1

A consumer is considered to be rational when it comes to decision making and tries to maximize its utility. Before buying anything they think like-

1what to buy

2. utility from this consumption

3.budget etc.

So many factors are there which influence the decision which he makes before buying like-

1.personal factors

2.psychological factors

3.social factors

4. demographics

A consumer always tries to maximize his utility in the resources and budget. So it influences buying behavior.