Question

How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed? How can marketers alter beliefs about a product?

Answer 1

Consumers get greately influenced by their behaviours and attotudes while purchasing a product. That prodcut must match their life style and must reflect their thoughts. It must be as their wants and how they expect it to be. These beliefs make them decline even the best of products . This negative attitude towards a product is not easy to be eliminated . Marketers need to come up with proofs for their claims ont he product and people must be shown why they should prefer that product. Having influencial people endorse the product might also help the marketers alter the belief of the people about the product. Associating with top brands will also help make people purchase the product.