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How and why might the balance of the promotional mix differ between : (a) the sale...

How and why might the balance of the promotional mix differ between : (a) the sale of a car to a private individual ; and ( Direct Marketing, Sale promotion, Advertising ) (b) the sale of a fleet of cars to an organization for its sales representatives? ( Public Relations, Personal Selling)

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Answer #1
(a) the sale of a car to a private individual (b) the sale of a fleet of cars to an organization for its sales representatives
Direct Marketing Email with car features In business magazines, with fleet options and range
Coffee table magazine ads, newspaper ads (both online and offline)
Billboards near major airports and office areas for awareness during introduction
Sale Promotion Run short term ads with deadlines of offer through Email, website, social media and SMS campaigns None
Advertising Online and TV ads
Billboards ads and social media ad campaigns with functional an emotional benefits
Public Relations General PR , news articles impact perception PR news and launches are vital, hence regular launches are covered in major news papers through PR and follow up with Ads
Conduct several events, participate in Auto expos and future concept developments are covered
Partnership of auto and charity events especially sustainability helps get attention and hence higher chances of success in striking a deal
Personal Selling Bulk deals are offered with directly approaching with several rounds of negotiations
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