Question

The type of advertising that seeks to develop initial demand for a newly introduced good, organization, person, place or cause is:

a. informative advertising.

b. reminder advertising.

c. persuasive advertising.

d. comparative advertising.

e. advocacy advertising.

Marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer

a. sales promotion.

b. promotional advertising.

c. publicity.

d. public relations.

e. institutional advertising.

Which of the following products would be most difficult to differentiate?

a. automobiles

b. table salt

c. laundry detergent

d. fluoride toothpaste

e. shampoo

If a manufacturer offered an intermediary a percentage discount off the list price of products handled in exchange for performing certain wholesaling activities, this would be classified as a

a. list price

b. loss leader price.

c. trade discount.

d. cumulative discount.

e. cash rebate

Answer 1

1. The type of advertising that seeks to develop initial demand for a newly introduced good, organisation, person ,place or cause is Informative advertising. Because the success of a new market entry often depends on announcing its availability and announcing its benefits , this type of advertising is informative advertising. Hence, option(A) is correct.

2. Sales promotion refers to Marketing activities other personal selling, advertising and publicity that enhance consumer purchasing and dealer effectiveness such as displays, shows and exhibitions, demonstration and various non-recurrent selling efforts. Hence, option(A) is correct.

3. If a manufacturer offered an intermediary a percentage discount off the list price of products handled in exchange for performing certain wholesaling activities , this would be classified as a trade discount. Hence, option(C) is correct.