Question

Question2
1-Age segmentation involves identifying how different people choose to express their personality and their beliefs.
A-True
B-False

2-Pricing a product at 9.99$ is an example on psychological pricing.
A-True
B-False

3-Semi-finished goods are part of capital goods.
A-True
B-False

4-Market research involves the gathering and analysis of data about consumers’ preferences, spending patterns and other market conditions, such as prices and competition.
A-True
B-False

5-Recruiting and training staff is not expensive at all.
A-True
B-False

6-The purpose of the human resource management is to ensure employees are selected, used and developed in the best and most effective ways possible so their organization can achieve the highest level of productivity and quality of work.
A-True
B-False

7-A board interview may involve a much larger panel of senior and other managers. It is often used to select senior managers.
A-True
B-False

8-A panel interview takes place between an interviewee (job candidate) and an interviewer.
A-True
B-False

9-Price penetration involves charging a high price to recover development costs.
A-True
B-False

10-Non- durable goods are used up quickly and perishable.
A-True
B-False

11-Financial rewards are also called perks, fringe benefits or benefits in kind. *
A-True
B-False

12-Distribution channel can be direct through an agent. *
A-True
B-False

13-Increasing the productivity of resources will lower the costs of production but may require the replacement or re-training of labor.
A-True
B-False

14-A business will want to know about the different types of consumers who buy its products so it can develop product features, packaging and promotions that will appeal to them.
A-True
B-False

15-The marketing mix refers to the combination of all the activities involved in the marketing strategy of a product by an organization.
A-True
B-False

16-The first stage in the recruitment process is the interview.
A-true
B-False

17-Total cost is equal to Price x quantity of goods sold.
A-True
B-False

18-Plotting data on costs can help decision making in business.
A-True
B-False

19-A market-oriented business will always research the development and production of a new or improved product.
A-True
B-False

20-Vehicle livery is an example on public relations.
A-True
B-False

21-Personal selling are the letters and emails containing promotional messages, discounts and other offers that are delivered to target customers.
A-True
B-False

22-Physical distribution involves choosing the most effective method of transport.
A-True
B-False

23-Funding of football games or public events is known as Donations.
A-True
B-False

24-Secondary research involves field research by gathering data directly from existing or potential consumers and from monitoring their buying behavior
A-True
B-False

25-If TR>TC then the company is incurring losses.
A-True
B-False

Question 3
Part A
1-Wholesaler 2-Quantitative data 3-Qualitative data 4-Price elasticity 5-Demand Based pricing strategies

______ are written or verbal responses to questions that express consumers opinions, judgements or reactions, for example questions such as “What do you like about the product?
______ are statistics, for example about the quantity of consumer demand, prices, values and market shares.
_____ is a business organization that buys in bulk from food processing plant and other manufacturers or their agents, and then breaks up the bulk into smaller quantities for retailers to buy.
______ involve setting price a ‘what the market will bear’.
______ of demand is the responsiveness of consumer demand to a small change in price.

Part B
1-Factor Substitution 2-Internal Recruitment 3-Marketing Strategy 4-External Recruitment 5-Direct Costs

______ are the costs that can be attributed directly to a specific business activity or function, or the production of a particular product.
______involves replacing labor in a production process with new capital equipment and machinery.
______ involves recruiting employees who are either seeking work for the first time, are unemployed or are working for another organization.
Vacancies filled by suitable candidates already employed within a business involves______.
_____combines product development and design, pricing, promotion and distribution; that is, all the main elements of the marketing mix.

Answer 1

1. False.

Psychographic segmentation categorizes audiences and customers by factors that relate to their personalities, beliefs and characteristics.

2. True

3. False

4. True

5. False

6. True

7. False

Consisting board members and chief executives

8. False

Panel interview refers to a type of interview which includes one applicant and several interviewers, often representatives of different departments within a company like the hiring manager and a member of the human resource recruitment team.

9. False

The price will be lower.

10. True

We are supposed to do only four questions, still I did ten. Please rate my answer.