Question

The sharing of advertising costs between a retailer and a manufacturer or wholesaler is called

a. channel advertising.

b. comparative advertising.

c. retail advertising.

d. testimonial advertising

A seller's promotional presentation conducted on a person-to-person basis with the buyer is

a. personal selling.

b. public relations.

c. advertising.

d. nonpersonal selling.

e. sales promotion

Paid, nonpersonal communication through various media by an identified sponsor designed to inform or persuade its audience is called

a. advertising.

b. direct marketing.

c. publicity.

d. sales promotion.

e. public relations.

In situations in which there are a limited number of buyers of the product, the most effective promotional tool would probably be

a. sales promotion.

b. personal selling.

c. advertising.

d. public relations.

e. Publicity

Answer 1

1. Actually, the correct answer is: Co-operative advertising

Reason: By definition,  Co-operative advertising refers to the sharing of advertising costs between a retailer and a manufacturer or wholesaler

2. The correct answer is: a)

Reason: By definition, personal selling is the process by which the seller tries to create interpersonal influences through a promotional presentation conducted on a person-to-person basis with the buyer

3. The correct answer is: a)

Reason: By definition, advertising is paid but non-personal communication through various medium on behalf of the firm targeting or persuading consumers with an aim to make the product or service desirable to them.

2. The correct answer is: b)

Reason: through this method, each consumer can be targeted according to their perception of the product/service.

Thanks!