Question

When Cecelia posted her experiences with Zentos on the blog, what e-marketing method was she utilizing and how does the method work?

Answer 1

When Cecelia posted her experiences with Zentos on the blog, what e-marketing method was she utilizing and how does the method work?

Viral marketing

Viral marketing uses blogs, news sites and social networks to raise awareness about the brand. Brand exposure is accomplished by using virus-like processes that spread the word. Viral marketing aims to encourage people to voluntarily share word-of - mouth advertising messages passed through social networks from one friend to another.

• Viral advertisements may appear as video clips, interactive Flash games, or text messages.
• The idea of viral marketing is based on the fact that people tend to share their likes and dislikes about products and services freely.