Question

How to describe the mission statement?

Answer 1

Answer: The mission statement can be described as a brief statement which can be either in the form of a sentence or a short paragraph used by the companies to explain the purpose (s) of their existence. The mission statement basically clarifies what does the company do ? and how does it do it and lastly, why does the company do it ?, In other words, it stresses upon the reason behind the company's existence, and specifies its overall goal(s) what products and services the company deals in , what are its target audience(s), the area of its operation, its values, culture, etc. Mission statements helps the investors to a great extent  in deciding whether they should invest in a particular company or not. For instance, an ethical investor would not like to invest in such a company whose goal is to become the largest manufacturer of tobacco products. It goes without saying that the big companies don't mind in spending huge amount of funds and their time in developing and even refining their mission statements. For example , the mission statement of Linkedin is “To connect the world’s professionals to make them more productive and successful.”