Answer: A mission statement describes the purpose of the
business.
Characteristics or elements are the features of a
mission statement.
Characteristics or elements of an effective mission
statement:
- Define your purpose: Your mission statement
should define the purpose of your business. And should also mention
how you accomplish your objectives.
- Be specific: Don't use
technical words or jargons and be specific.
- Inspire: To make your mission statement
plausible and attainable, it's important to include an
inspirational element in the mission statement. Inspirational
statement aspire Employees to work hard to achieve the
mission.
- Feasible: mission statement should be feasible
i.e., attainable. It's good to aim high but it should not be an
impossible statement.
- It should be precise and
clear: The mission statement should not be pages long
neither it should be too narrow. It should be of precise size and
clear. Some Companies have pages long mission statement, but it's
of no use as customers won't remember this long of a mission
statement.
- Distinctive: Your mission statement should be
distinct from your competitors' statement.