Question

Discuss the purpose of a mission statement

Answer 1

Ans:

A mission statement is a statement which states why an organization exists and what are its overall goals. It should contain information about the business's key objectives, who it serves or benefits and why it does what it does. The purpose of a mission statement is to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders.

A mission statement outlines the goals and agenda of the company. A key purpose of the mission statement is to inspire employees to join or stay with your organization by increasing employee engagement and encouraging them to work effectively together to help the company achieve its goals.

Its purpose also includes guiding the direction of the organization. A mission statement serves as a tool for influencing potential customers to buy from you, or work with you.

In addition to motivating employees and helping companies achieve long-term goals, mission statements can resonate with customers, partners and other stakeholders.