Question

how is a companies mission statement different feom its objective

Answer 1

Mission statement defines essentials purpose of the company, what business the company is in and who are the end users it seeks to satisfy (B2B, B2C etc.). It generally starts with a ‘to’. For example- To provide high quality financial services to the customers.

Objective represents the commitment of the company’s management to achieve specfied result in a specefied period of time. It defines the quality and quantity of the performance, the time period etc. For example- Earn atleast 30% profit in next fiscal year.

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