Marketing process is designed to achieve specific goals in
specific time period
There are many important aspects in processing like
- Target profile which includes the people Geographic,
Demographic, psychographic,and Behaviour
- Market profile to see the real requirements
- Competition between hospital has to be assessed
- Internal, Media, and Ground competitive research has to be done
before starting
- SWOT(Strength, Weakness, Opportunity and Threats) has to
assessed in prior
- First prepare a goal driven plan
- Calculate budget and ROI
- Get executive buy- off plan, goals
- Win internal support
- Assess and assign internal resources
- Interview vendor
- Install reliable tracking system
- Training the staff is very important
- Creative work is necessary
- Prior to official launch promote the new campaign
internally
- Then launch>>monitor>>continue the process