Question

Explain the target marketing processes and state why marketers tend to choose the target marketing process as opposed to mass marketing and mass customization.

Answer 1

Target Marketing invloves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offering.

The beaulty of target marketing is that aiming your marketing efforts at specific groups of consumers makes the promotion, pricing and distribution of your products and of services easier and more cost effective and provides a focus to all of your marketing activities.

Social media platforms have sophisticated options to allow business to target users based on market segments.