Question

You are designing a marketing plan for a medical office. What research will you need to conduct and how might it be used? What other creative marketing ideas might help the practice grow?

Answer 1

A marketing plan is not a list of marketing ideas from which you randomly select different concepts to test or combine for trial-and-error experimentation.A marketing plan is a strategic document that is designed to facilitate the achievement of specific business goals and objectives over a specific time period.

Critical Elements of a Marketing Plan

• Target Marketing – Establishing Target Customers
• Competition Analysis
• SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
• SMART Goals
• Strategies and Tactics
• Marketing Budgets
• Marketing System

And for a medical office marketing should aware to use consistent healthcare branding,evaluate the online patient experience,build a responsive healthcare website,utilize PPC and display ads for marketing,optimize for prospective patients search engine results,ask for reviews from patients,follow up with patient feedback in your marketing efforts,build doctor referrals into your marketing plans.

And for better marketing we should follow te world wide 7P's formula.

• Product-first we should aware about product and each and every single information about it.
• Price- Develop the habit of continually examining and reexamining the prices of the products and services you want to market to make sure they're still appropriate to the realities of the current market.
• Promotion-it includes all the ways you tell your customers about theproducts or services and how you then market and sell to them.
• Place-fix the  place where the service is actually sold. Develop the habit of reviewing and reflecting upon the exact location where the customer meets .
• Packaging
• Positioning-Y develop the habit of thinking continually about how it positioned in the hearts and minds of customers.
• People- Develop the habit of thinking in terms of the people inside and outside of business who are responsible for every element of marketing strategies, and activities.

Nowadays marketing through socialmedia holds more important.So it is important to publish more through ads.also can conduct webinars. can publish an e-newsletter.