Question

Three key decisions when designing your primary research plan include

Select one:

a. Deciding which database to use, choosing qualitative or quantitative methods, designing sampling plan

b. Determining data collection method and preparation of the research instrument, determining how to contact subjects, designing a sampling plan

c. Designing a survey, selecting a sampling methodology, choosing a reporting template

d. None of the above are key decisions that need to be made in regard to primary research.

Answer 1

Option A.

• The three main decisions when designing a primary research plan includes:-

1. Deciding which database to use:-

• Choosing the best resource to search is an important decision that has to be taken while designing a primary research plan.

2. Choosing quantitative or qualitative methods:-

• Quantitative :- statistical or mathematical way of analysing the data through polls, questionares, surveys etc.
• Qualitative :- research which includes indepth interview's and observations to understand the participants.

3. Designing sampling plan :-

• They refer to the plans made to represent the population.
• It includes random sampling, snowball, purposive, systematic etc.