Question

You need to create a marketing strategy to advertise an upcoming webinar that will be used to debut a new product—an underwater drone with a 4K camera. You are familiar with the marketing “rule of seven,” which states that people need to be exposed to a message seven times before they take action. The budget isn’t large, so you need to be creative. Your customers tend to be tech savvy. How can you get the right customers to see the webinar?

a) Look into traditional marketing options that have been around for a long time.

b) Research which digital platforms you can use to reach a wide audience.

Answer 1

We can get the right customers to see the webinar through the different marketing strategy.Once people will be familar with moto of the webinar. Definitely they will join the webinar.

a) Answer :

There are many traditional marketing option that have been around for a long time which are listed below :

1)We can do traditional marketing through direct mail.

2)We can also use newspapper and magazines for traditinal marketing.

3)Television and radio channels are also being used for tradition marketing.

4)Door to door selling , face to face selling , phone calls some popular ways of traditional marketing.

b)To reach wide range of audience , we can use the following digital platforms.

1) Google Ads

2)Microsoft Advertising.

3)Facebook Ads and Instagram

4)Twitter