Question

What is the role of the PR team in compiling a compay's annual report? How important is it to include PR representation in compiling these reports?

Answer 1

Public relations team is an integral part of an organization as it preserves company's image and communicates it's message to investors, customers and general public. In compiling annual report PR team manages the representation part that is highlighting the achievements of the company and putting them first while the deficiencies are reported but at the end. Because the information is perceived by the investors in the way it is presented.

PR team also communicates the information to investors and general public.

PR team effectively communicates information and by their representations they are able to convince investors to invedt more money in the company and boost their confidence in the company, so it is very important to include their presentation in reports.