Question

How social media affected on Pepsi's Kendall Jenner Ad? What was the result? How might this inciden have been prevented or better dealt with? How incident that reflected on an organization?

Answer 1

Pepsi's advertisement featuring Kendall Jenner was highly criticize over the social media platforms such as Twitter and Facebook as a result of huge backlash from the public.
Pepsi was highly criticized for creating and tackling Social Justice cause in its advertisement which was highly criticized by people over the social media platforms. Facebook and Twitter criticized this specific ad and also targeted Kendall Jenner who acted in this is advertisement. Online trolling as well as bad comments on the page of Pepsi over different platforms including twitter Instagram and Facebook were carried out by different people across the globe.
Resulting, pepsi has to pull out this advertisement from all of the places and from the YouTube as well. Pepsi also put out apology letter for unintentionally harminh people's social values.
Pepsi should have done a research or done pre screening of the advertisement within the organisation as Pepsi's organisation is also very diverse. This practice would have enabled Peps to look for the reactions of the employees according to the advertisement and this would have provided better support for changing the content accordingly. By properly screening this advertisement to multiple people and asking their favour about the same would have been also a better step for improving and reducing the risk of this incident.
Company had to face extreme outrage by different people across the globe. We have to put down this advertisement as well as they also have to present a public apology for dealing with the situation including sending out an apology to Kendall Jenner for what she has faced. This provided an idea of social advertisement for Pepsi and next advertisement were very ethical as well as very much appreciated by everyone in the society as well.