Fedex has been activeon social media networks like Twitter and
Facebook and connects various business houses with its testimonials
on social media pages as form of advertising.
Novartis uses Linkedin as great tool to identify it as
workplace employer By choice and focusses on employee benefits as
tool for marketing of its products.
GoToMeeting has been active on Instagram and Meetup like
platforms where it promotes itself in an Invideo Advertising where
its services are offered at minimal rate.
Intel has adopted heavy wide social media platforms likr
YouTube, Facebook and Twitter. Has been known to organise
competitions to identify consumers with bulk purchase of its
products. Also Intel adopts testimonials and user reviews for its
advertising.