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What is PetSmart's current strategy (include mission/vision) along with 2 capabilities that serve as a source...

What is PetSmart's current strategy (include mission/vision) along with 2 capabilities that serve as a source of competitive advantage?

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Answer #1

Pet Smart ( Every pet, Every parent, Every time)

Mission Statement- At pet smart we believe pets make us better people. That is why we create more moments for people to be inspired by pets.

Vision-Is to provide Total Lifetime Care to every pet, every parent, every time.

Pet Smart's Strategy

1. To drive the brand difference by creating differentiation.

2. To provide top notch customer service.

3. Operating with excellence.

4. Grow our pet services business

5. Add stores and provide a store format to meet the needs of customers.

Pet Smart's Business Strategy

1. Convenience- located near regional shopping center, or at sites that are anchored by strong destination mas merchandisers.

- Also opening stores in new and existing markets so as to expand the business.

2. Differentiation- providing wide variety of business lines and store exclusive brands such as GNC pets etc.

Pets Smart's Resources and Capabilities-

1.Pet Perks such as giving them insights and options and help them understand the needs of pet parents

2.Various services are provided under a single roof such as Pet Smart Grooming, Pet Smart Pets Hotel, Pet Smart Training, Veterinary Clinics, Dog Camps, Charities etc.

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