Question

Any Example Of Airline Company

Such as Qatar Airways

A- Explain what business strategy is and discuss

why the competitive advantages are temporary along

with the four key areas of a SWOT analysis.

B-Give an example to show how you may apply the

SWOT.

(1000 Words).

information:

2.1. Explain why competitive advantages are temporary along with the four key areas of a SWOT analysis.

A competitive advantage is a feature of a product or service on which customers place a greater value than they do on similar offerings from competitors. Competitive advantages provide the same product or service either at a lower price or with additional value that can fetch premium prices. Unfortunately, competitive advantages are typically temporary because competitors often quickly seek ways to duplicate them. In turn, organizations must develop a strategy based on a new com- petitive advantage. Ways that companies duplicate competitive advantages include acquiring the new technology, copying business processes, and hiring away employees.

A SWOT analysis evaluates an organization’s strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies. Strengths and weak- nesses originate inside an organization, or internally. Opportunities and threats originate outside an organization, or externally, and cannot always be anticipated or controlled.

internal

STRENGTHS

Core Competencies Market Leaders Cost Advantages Excellent Management

WEAKNESSES

Lack of Strategic Direction Obsolete Technologies Lack of Managerial Talent Outdated Product Line

EXTERNAL

OPPORTUNITES

Expanded Product Line Increase in Demand New Markets New Regulations

THREATS

New Entrants Substitute Products Shrinking Markets Costly Regulatory Requirements

Answer 1

Competitive advantage is defined as an edge or superiority over the competitors that allows a company to generate goods or services which are more appealing to customers. The condition of competitive advantage allows an organization to generate better margins or sales than the competitors (Moon and Dathe-Douglas, 2015).One of the advantages of Qatar airways is providing extra ordinary customer services. The customer services has help the company gaining a large customer base. Qatar airways have also launched a new technology of plain and grand airports attracting the huge potential customers. Geographical region of the airport also develops a competitive advantage which allows passengers to use middle eastern airlines for long destinations.

Strength of Qatar airlines=

Clear target segment=Qatar airlines have always aimed for customers who like travelling in luxury and can afford their services. Apart from clear target segment the company also has brand loyalty since it is the official airline of the country.

Strong backing of management=Qatar airlines has always had a strong leadership and has been backed by the government.The vision waved by the leaders has resulted in a fast growth of this airline.

weakness of Qatar airlines=

Competition=since the search of Qatar airlines has always been higher than its competition. It has always faced a backfoot when it comes to competition for luxury airlines.

Political changes=Qatar stands right in the middle of zone such as syria,palestine etc which doesnot allow people from performing the airlines.

opportunities of Qatar airlines=

The search in airline usage= with time travellors have started using more of airways rather than railways the connectivity of Qatar airlines to various parts of the wold makes it a preferred choice.

Threats of Qatar airlines=

competition with the growing industry of airline qatar has made many luxury competitors. Major competition lies between emirates and etihad airlines.