Question

Identify one advertisement (or other means of communication) that aims mainly at managing consumer behavior in...

Identify one advertisement (or other means of communication) that aims mainly at managing consumer behavior in the (a) choice, (b) service encounter, and (c) post consumption state. Explain how they try to achieve their objectives and discuss how effective they may be.

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Answer #1

Advertisement that aim at managing consumer behavior are as follows:

1. Choice: McDonald's

The McDonald's in it's advertisement displays a lot of components with the moving effect. This tends the customer making him to choose a delicacy.

2. Service Encounter: Adds of banks and insurance

These adds always display there responsiveness towards individuals and how prompt they are in serving them and making there life hassle free. Example HDFC Bank

3. Post consumption state: the advertisement of cosmetic products.

The advertisements of cosmetic products help the customer feel that this is the result he will get after using the product which tempts him to make the purchase. Example Lakme

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