Question

Identify one advertisement (or other means of communication) that aims mainly at managing consumer behavior in...

Identify one advertisement (or other means of communication) that aims mainly at managing consumer behavior in the (a) choice, (b) service encounter, and (c) post consumption state. Explain how they try to achieve their objectives and discuss how effective they may be.

Homework Answers

Answer #1

Advertisement that aim at managing consumer behavior are as follows:

1. Choice: McDonald's

The McDonald's in it's advertisement displays a lot of components with the moving effect. This tends the customer making him to choose a delicacy.

2. Service Encounter: Adds of banks and insurance

These adds always display there responsiveness towards individuals and how prompt they are in serving them and making there life hassle free. Example HDFC Bank

3. Post consumption state: the advertisement of cosmetic products.

The advertisements of cosmetic products help the customer feel that this is the result he will get after using the product which tempts him to make the purchase. Example Lakme

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Choose one from each question: Marketing communications are the means by which firms attempt to ________,...
Choose one from each question: Marketing communications are the means by which firms attempt to ________, persuade, and remind consumers about the products and brands that they sell. inform interest none of the above attract reach 1 points    QUESTION 5 Which of the following is a shortcoming of advertising? It does not allow dramatization of brand or company. It is too customized and only attracts niche markets. Lagged effect. It can only be used to attract target or specific...
The traditional communication process has undergone a transformation, evolving from a one-to-many structure to many-to-many. This...
The traditional communication process has undergone a transformation, evolving from a one-to-many structure to many-to-many. This evolution was made possible by the emergence of the Internet as a medium, which changed the way companies connect with their consumers (Hoffman & Novak, 1996), and opening space for new behaviors based on interactions and experiences (Lamberton & Stephen, 2016). This change has even generated a questioning about the future of traditional advertising (Kumar & Gupta, 2016; Schultz, 2016) since companies must deal...
Ways To Deal With Workplace Negative Behavior – Corridor Combat Everyone seems to be doing it....
Ways To Deal With Workplace Negative Behavior – Corridor Combat Everyone seems to be doing it. Probably all of us have engaged in it — some of us more so than others. But, what is corridor combat and is it effective? How does it contribute to escalating negative behaviors in the workplace? Corridor combat is when two people (who are not getting on well at work) pass each other in the corridor, and smile at each other while muttering silently...
1.Establishing the virtual Management: As known, managing virtual staff requires a different method or approach than...
1.Establishing the virtual Management: As known, managing virtual staff requires a different method or approach than managing local staff. Due to that reason, Golden Scent has developed a strategic plan to successfully manage its virtual staff in the USA. Identify the suitable manager. to make sure our work will proceed as we planned, Golden Scent willrecruit a virtual manager with the essential skills and knowledge required to manage virtual employees. Find the skilled people to work with. Since not everyone...
The Million Death Study on India : The Aims of the Study.   The Centre for Global...
The Million Death Study on India : The Aims of the Study.   The Centre for Global Health Research, at the University of Toronto, Canada, is carrying out the Million Death Study in India, in conjunction with the Registrar General of India. This study is one of the largest research efforts ever undertaken on the causes of premature mortality. Led by Professor Prabhat Jha, the study aims to help India improve the documentation of the underlying causes and risk factors of...
DIscussion : So I'm sure that many of us have been in a grocery store, mall,...
DIscussion : So I'm sure that many of us have been in a grocery store, mall, park or religious establishment where families are hanging out, when, you notice a child misbehaving. I'm sure that we also notice how the child's caregiver(s) react to the child's behavior. Some may ignore the child, some may hold their child, some walk the child out into a different environment, and some may even hit their child. For this post, I would like for us...
Q3. Explain the benefits and disadvantages of resistance to change that Rose as a CEO may...
Q3. Explain the benefits and disadvantages of resistance to change that Rose as a CEO may encounter as he launches his new organizational change management. Case study MARKS AND SPENCER Stuart Rose, the CEO of Marks & Spencer, started with emphasising the critical need for change – by emphasising that the current state was untenable. Rose noted that inventory was not being managed effectively, decision making was being delegated without accountability or senior management sign-off, and customers were being attracted...
The consumers who the advertising will try to reach are defined as our ____________ A first...
The consumers who the advertising will try to reach are defined as our ____________ A first hand and detailed observation on the part of the marketing people to observe what is going on inside the store for their brand is called a ____ ____________ that go deeper than behavior and attitude and determine, at a basic level, people’s choices and desires. Research that delivers numerical data or facts on number of users, product usage, awareness levels, demographics, etc., is called...
Project 1 Explain how your organisational systems, policies or procedures can support the development of effective...
Project 1 Explain how your organisational systems, policies or procedures can support the development of effective work relationships focusing on communications, consultation, feedback, cultural and social sensitivity, and issue & conflict resolution. Ensure you include in your discussion the following points: communicating information to support others to achieve work responsibilities facilitating employees' contributions to consultation on work issues providing feedback on the outcomes of consultations resolution of issues raised or referral to relevant personnel establish and/or implement policies to ensure...
5.Paralanguage includes yawning and laughing. True False 6.A person with the director style of communication likes...
5.Paralanguage includes yawning and laughing. True False 6.A person with the director style of communication likes to know the whole picture and thrives on details. True False 7.Effective feedback is evaluative rather than descriptive. True False 8.Social cognitive theory posits that humans often evaluate themselves quite differently than others do. True False 9.Vertical communication is required to make a coordinated, cross functional effort in achieving organizational goals. True False 10.The informal system of communication has a highly impersonal orientation. True...