Question

Case Study Analysis: 1. Select an organization with which you are familiar or the organization where you are currently employed. 2. Present and analyze a situation relating to the change process (Planned Change) within the organization and examine how planned change impacts employees’ motivation and how leaders can motivate employees for effective change management. 3. Make reference to relevant change management and motivational theories and concepts applied by the organization during the change process. 4. Present realistic and justifiable alternatives to motivating employees for effective change management. Your case study analysis should have the following structure:  Introduction and Overview: o Background of organization (brief) o Identified problem(s)/issue(s) in the organization (related to the change situation)  Analysis of the following: o Employees perception and attitudes to the change or how employees view the change process and practices within their organization. o The impact of planned change on employees’ motivation. o Current employee motivational structure for change management and the relationship between the employee motivational structures and effective change management. o The role of leadership in the change management process and motivating employees for effective change management.  Conclusion/Recommendations o Critical success factors for effective change management as it relates to employee motivation. o Leadership role in the change management process and motivating employees for effective change management.

Answer 1

The organization being considered for this case discussion is Zee Entertainment. Zee Entertainment is a part of Essel Group and one of the largest private sector media companies. Having started with a single channel, Zee TV, the company has unique shows and curated content to a largely South Asian audience hungry for new-age entertainment. Over time, Zee has expanded into a multinational colossus that straddles the Media and Entertainment industry, creating innovative content for a discerning audience and uniting the world through entertainment.
To understand the work done at Media house, it is vital to understand the supply chain in media industry. The programs are created by Production houses in coordination with programming teams, part of Zee and they undergo extensive video quality checks before the program goes on air.
For a TV program, quality is to ensure that entire program is available with no loss of audio, color or depth of content. It is quite often possible that audio levels of a file can go beyond the permitted TV levels and such cases can occur even after extensive efforts have been put in for mastering. If the quality team observes that the audio channels are beyond the permitted lower or upper levels, such areas are highlighted and shared back to Production houses for error correction. The same goes for Video corrections. There are multiple areas which can have black spots or color glitches or color bars appearing. There can also be causes of frame freeze which can temporarily make the video seem to be paused. Though these are in milliseconds, Media houses have quality check equipment’s which do a thorough check and ensure that all such areas are highlighted. The channels themselves give out huge penalties to media houses if such issues are not taken care of before program goes on air. For any media house which runs 24 x 7, the quality team have to work round the clock to ensure that such issues are identified are highlighted.
Challenges and Issues within organization:
In the past, with lack of technological support, all quality check was done manually and there have been multiple cases when program has gone on air with numerous minor issues which get highlighted by end customers and the media houses end up paying a huge amount. Now due to technological advances, this issue has been reduced. For any media house to be considered as being able to deliver quality content continually, there should not be any case of audio or video glitch in the program which get highlighted by consumers. Other challenges faced by zee include:
1. Unable to cope up with competitors in promoting new shows
2. Unstable viewership  
3. Delay in adapting to changing viewer demands
4. Difference in promotion of content in regional areas
5. Highly statistical driven rather than focusing on emotional connect with audience
Solution:
There are many tools available in the global market which are able to process the videos and using AI enabled technology identify the quality aspects of the video content. If there is a disturbance in the audio or video channel the same can be automatically added to the list of issues and the reviewer only has to check the identified list of issues. This would significantly reduce the work load on the quality check staff.
When the solution was being tested few senior stakeholders were involved and even though the solution was good teams were not happy with adoption of tool which can have an impact on the way they work. Once the news got finalized that a new tool was being brought in to ease off the work, rather than seeing it as addition they started considering it a threat to their work. So to minimize the impact of this, the management decided to roll out the solution slowly in a phased manner. Even though the licenses were brought and implementation plan was in place, the decision was taken to ensure that members do not feel uncomfortable in the way they work. The solution was being brought in to support their work not to replace them.
One of the major drivers of change in any organization is the leadership team. If they are clear of the objective to be achieved they can effectively drive the change management process. In this case, the leadership identified the issues and concerns within the team and hence they decided to roll out the solutions slowly rather than implementing it swiftly and creating a havoc in a well-established work culture.
Conclusion & Recommendations:
Based on the experience shared, leadership plays a very important role in identifying the change as well as driving the change properly. The solutions being planned might be for long term and there needs to be patience among the leaders to ensure the changes are reflected in the system properly. Proper training and guidance sessions will need to be done with all the relevant staff to ensure they are aware of the advantage and positives form these change management decisions. Branding and other promotional work also needs to be effectively communicated by the teams so that everyone is onboard the new solution being deployed. To drive change management activities, the manager should act a change champion across organization and communicate the benefits of using the latest solutions. She/he should use promotional events/ banners/ teasers/ demos etc. to gather the interest of staff and effectively communicate the benefits. While planning change related activities, it is always wise to start from top management to ensure constant support. Have a dedicated contact person to obtain continuous feedback regarding change in technology, process and change management activities.