Question

Conduct some research to identify a real organization where their change management event was documented. You could also use a case study from a textbook, magazine, or website.

a. Describe what happened when the organization implemented the planned change.
   b. Was the change implementation successful or a failure?
   c. What was learned from the implementation process?
   d. How would you evaluate the change manager in relation to this event.

Answer 1

a.

The company Shell started implementing a lot of changes during the year 2004. The company faced a lot of troubles in connection with the oil reserve crisis and as a result, the price of the company plunged too much in the market. In addition to this, the company has to encounter the unexpected departure of its chairman Sir Philip Watts. The new chairman of the company Jeroen van der Veer introduced a lot of changes to transform the organization. He identified some standardized processes to introduce changs but many of the company's operating units were very much hesitant in accepting the changes being introduced by him. But due to the unflinching determination of the chairman and his team, the intended changes were successfully implemented and it resulted in improving the functioning of the company.

b.

The change implementation at the Shell company was very much successful. It is evident from the improvement of the functioning of the organization. It helped the company to overcome the oil reserve crisis. The company could regain the market value of its share to a great extend.

c.

The following are the things that we could learn from the change implementation process.

• The change may be unpopular in the short run but it will fetch desired results in the long run.
• The introduction of change in an organization requires unflinching determination and focus.
• The change managers must sense the requirements of the market and various stakeholders.
• The change managers and their team must be flexible enough to make alterations in the change plan.

d.

The change manager in this case has exhibited unparalleled determination and focus during the change implementation process. He had the capacity to make some unpopular decisions for the betterment of the organization. He could ensure the participation of everyone in the organization in the change management process. He could align the requirement of various stakeholders to the original change plan. he picked an effective and professional team for managing the change process. The change manager and his team were very flexible in modifying the plans as per the requirements.

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