Question

Discuss what challenges marketers face with international market segmentation

Answer 1

International marketing is not as easy as domestic marketing. International marketing environment positions a number of indecisions and difficulties. National and international markets are more subtleties, undefined, and challenging. Extensive terrorism has shaped a new danger to international trade.

1. Tariff Barriers:

Tariff barriers specify taxes and duties forced on imports. Dealers of countries find it hard to earn satisfactory profits while marketing products in the host countries, to prevent foreign products and promote domestic products, tactically tariff policies are formulated that controls international marketing activities. Regular change in tariff rates and variable tariff rates for various categories of products create hesitation for traders to trade internationally. Antidumping duties also a difficulty.

2. Administrative Policies:

Administrative procedures both in visitor countries and host countries make harder. Some countries have too lengthy customs to clear., matters cleared create many problems for some international players. International marketers have to familiarize with their norms where they want to function.

3. Considerable Diversities:

Diverse countries have their own select civilization and philosophy. Global customers display substantial cultural and social diversities in term of wants, favorites, habits, languages, prospects, buying capacities. Social and personal characteristics of customers of different nationalities are real challenges to understand and incorporate. Compared to local and domestic markets, it is more difficult to understand the behavior of customers of other countries.

English talking countries can contribute the main share in a global business. Religious diversities seem problematic to manage with as they determine needs and wants of people.

4. Political Instability or Environment:

Different political systems, different economic systems, and political instability are some real confront that international markers have to surface. The political atmosphere in different countries challenges to international marketers. Governments in distinctive nations have their priorities, approaches to the international trades. They may adopt a restricting or liberal approach to international businesses.

5. Place Constraints (Diverse Geography):

Trade in far-off countries itself nearly difficult. In case of perishable products, it is an actual test. Exporting and importing goods through sea route and creating preparations for actual selling includes time and risks.

6. Variations in Exchange Rates:

Every nation has its own currency. Currencies are traded every day and rates are subject to change. In case of strange and unpredicted moves in currency exchange rates between two countries create difficulties.

7. Rules and Regulations.

8.Terrorism.

9.Obstacles such as Difference in weathers and natural climates, Natural and man-made calamity, Economic crisis across the globe, Protectionist approach of some countries