Question

Q3. Critically discuss MacDonald’s Business –Level, Corporate-Level and international strategies. What are the challenges MacDonald’s might face to continue stay ahead of competitors? (30 marks- 400 words)

Please wrote address the references

Answer 1

MacDonald's is there in top famous food restaurant's all over the world. Also it is named as the best in the fast food industry providence. The main positive thing which Mac Donald's is the best quality of food. It is designed for a long term business based planning. MacDonald's business plan includes few strategy's like:

• Cost minimization leadership strategy.
• Corporate-level strategy & International strategies.
• The main adaptation strategy.
• Maintaining standards(Menu, customer service).

Business-Level, Corporate-Level and international strategies:

In the matter food the most searched on Google in America as well as almost the whole world shows MacDonald's which is popular. MacDonald's is not only earning money in providing the food as a restaurant but it is also basically a real estate company. Every little work over here works instantly and they could provide multiple orders of burgers in a shorter period of time also one can just eat the food even while walking the package is too simple and handy.

Initially Mac Donald's rapidly got expanded all over United States and then crossed country's and it's their in peoples rapidly food list. The organization got succeeded on expanding the Mac Donald's all over the world. Business later on started being in profits.

Business-Level strategy, Mac Donald's an international food company have a good marketing plan. It totally depends on the strategy's it faces either business level or corporate level view will make a note on how it achieves either long or short term way. Marketing plan pushes the company to make a analyzation about the whole business.This can also be good for all the employees since the whole marketing plan can also provide them with basic orientations and can also motivate them in real to work more.

The main and important step is to identify the customers requirements and providing similarly to them which make attract the customers and customers will surely get satisfaction and may fell the companies good customer service with quality. Satisfying the customer is main goal and target that should be maintain all the time. Finally, Profitability of the particular business is critical and should always be maintained with a well maintained marketing plan with involvement of profit borders in the plan.

The Corporate-Level involves the quality of maintenance like furniture, building, interior, store design, lighting and all in build environment should be well maintained. Main strategy is to maintain the customers experience that the basic services received by the customers from MacDonald.

These involves:

1. The coffee basic aromas.
2. The coffee customers needed.
3. The slow background music which attracts customers attentions.
4. Classic interior.

There are several things done by the MacDonald's and their team to make customer feel like home and relax. MacDonald's also have classy brand advertisements and online advertisements to maintain brand and quality.

The challenges MacDonald’s might face to continue stay ahead of competitors:

1. Quality in the food should be maintained.
2. The cleanliness which MacDonald's follow is well known.
3. The Quality experience in terms with the brand.
4. Price which is reasonable and worthy feel.