Question

The key benefits of market segmentation include all of the following except: A. It enables marketers...

The key benefits of market segmentation include all of the following except:

A.

It enables marketers to tailor marketing mixes to meet the needs of particular population segments.

B.

It helps marketers identify consumer needs and preferences

C.

It helps marketers to identify areas of declining demand for their products

D.

It helps marketers identify areas of new marketing opportunities for their products.

E.

All of the above are correct

Homework Answers

Answer #1

Option E.

  • Market segmentation refers to a strategy in which the markets segment their customers based on their different characteristics like age, needs, willingness to pay etc.
  • This type of segmentation helps the firms in identifying different needs of the different sections of a society which could help them in tailoring the marketing mixes to meet their needs.
  • It also helps markets in identifying areas of new marketing opportunities which would help them in growing more and earning higher profits.
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Q. Some benefits of cellular manufacturing or production include all of the following except: -Limiting visibility...
Q. Some benefits of cellular manufacturing or production include all of the following except: -Limiting visibility of operations to those working in the cell -Improved operator expertise -Faster production setup -Better human relations Q. The Toyota Production System focuses on the elimination of waste in operations to include all of the following except: -Non-value adding processing, inventory in excess of immediate needs -Elimination of projects taking place at the lowest possible level in the organization -Inessential motion and correction necessitated...
Q.1. Operational marketing is A. The classic process that aims for a market share objective with...
Q.1. Operational marketing is A. The classic process that aims for a market share objective with tactical actions (4 P) B. The mix marketing C. The process STP (segmentation, targeting and positioning) D. A and B E. All these responses Q.2. The actions of strategic marketing are: A. To conduct an analysis of the opportunities and threats that characterize the market B. To define the strategic directions that will be implemented on the market C. To conduct the STP process...
Reasons that a new systems implementation may be unsuccessful include all of the following except A....
Reasons that a new systems implementation may be unsuccessful include all of the following except A. organizational restructuring required by the new system results in displaced workers B. end users do not understand the strategic merits of the new system C. employees are not trained to use the system D. system development team members include representatives from end-user departments Which of the following is not a key feature of cloud computing? A. Acquisition of resources is rapid and infinitely scalable....
1.Marketing research has an important role across all four stages of the strategic marketing framework. In...
1.Marketing research has an important role across all four stages of the strategic marketing framework. In the Situation Analysis stage of the framework, what would be the most common focus of the research efforts? A.Exploratory and inductive study of customers to identify trends in needs and demand, as well as customer insights. B.Targeted research to identify meaningful differences across consumers with regard to needs and descriptive characteristics. C.Targeted research to pretest and hone tactics, including price, promotions, advertising, new products...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment that constantly changes. Sometimes these changes are slight e.g. minor amendments to regulations or a new firm entering the market as a 'small player'. At other times, however, changes in the environment may have important consequences for an organization, e.g. new technologies, changing consumer tastes or a merger between two large competitors. Changes in the business environment create both opportunities and threats to an...
Analyze the market segmentation, which is explained in the market segmentation for business design below. Overview-...
Analyze the market segmentation, which is explained in the market segmentation for business design below. Overview- We are going to start a bakery business as I have my interest in bakery. This is going to be start-up business plan. The name of our Bakery would be “Bake It or Make It”. It would be managed by me along with my team of new bakers around the city. Opening a bakery at initial stage would involve a lot of investment and...
can you give me short summary abstract and conclusion on chapters 1 and chapters 2 in...
can you give me short summary abstract and conclusion on chapters 1 and chapters 2 in Strategic Market Management, 9th Edition, by David A. Aaker As you said yu want more info, below is the info, can you please answer my question now. Management Tasks:Strategic Analysis ,Innovation,Multiple Business—Strategies and Issues,Creating SCAs,Developing Growth Platforms Business Strategy:The Product-Market Investment Strategy –    where to compet,The Customer Value Proposition,Assets and Competencies,Functional Strategies and Programs The Product-Market Investment Strategy-Invest to grow (or enter a product...
Question2 1-Age segmentation involves identifying how different people choose to express their personality and their beliefs....
Question2 1-Age segmentation involves identifying how different people choose to express their personality and their beliefs. A-True B-False 2-Pricing a product at 9.99$ is an example on psychological pricing. A-True B-False 3-Semi-finished goods are part of capital goods. A-True B-False 4-Market research involves the gathering and analysis of data about consumers’ preferences, spending patterns and other market conditions, such as prices and competition. A-True B-False 5-Recruiting and training staff is not expensive at all. A-True B-False 6-The purpose of the...
1. All of the following programs are considered mandatory spending EXCEPT: interest on national debt. Medicare....
1. All of the following programs are considered mandatory spending EXCEPT: interest on national debt. Medicare. Social Security. national defense. 2. What did Arthur Laffer suggest President Reagan do in the 1980s? increase welfare benefits increase corporate taxes increase income taxes decrease income taxes 3. A type of money made from a substance that is also valuable is called: economic money. fiat money. commodity money. metallic money. 4. What are the two common measures of the money supply in use...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . SEGMENTATION...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . SEGMENTATION AND TARGET MARKET The consumer market amounts to a total of 6.3 billion people, and thus there is great demand for an enormous variety of goods and services, especially as consumers differ from one another in that of age, gender, income, education level, and tastes (Saeidinia et al.,2012) Actually, every individual is a potential customer for Coca-Cola Company. The primary target is on the...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT