Question

The key benefits of market segmentation include all of the following except:

	A.	It enables marketers to tailor marketing mixes to meet the needs of particular population segments.
	B.	It helps marketers identify consumer needs and preferences
	C.	It helps marketers to identify areas of declining demand for their products
	D.	It helps marketers identify areas of new marketing opportunities for their products.
	E.	All of the above are correct

Answer 1

Option E.

• Market segmentation refers to a strategy in which the markets segment their customers based on their different characteristics like age, needs, willingness to pay etc.
• This type of segmentation helps the firms in identifying different needs of the different sections of a society which could help them in tailoring the marketing mixes to meet their needs.
• It also helps markets in identifying areas of new marketing opportunities which would help them in growing more and earning higher profits.