Question

what are the advantages and disadvantages of using secondary data to answer a business research question?

Answer 1

We can say that:-

ADVANTAGES

1. The fact that most of the research has been conducted already, the secondary data is easier to collect and relatively less expensive.

2. It is quick when we need to solve the problems as well as have a quiet implementation process.

3. Since it is tailored specifically to the study at hand, it has an advantage when solving a specific purpose.

DISADVANTAGES

1. While the data is easier to obtain, depending on how the primary data was collected, we cannot consider the information to be as reliable.

2. The information might be outdated, depending on when the primary observation was recorded.

3. The information fails to be used when we consider a wider spectrum of information.

*If you find the answer useful, please give a positive feedback.