Question

In respect of primary and secondary data compare and contrast: 1) The main differences between primary and secondary data 2) The advantages and disadvantages of primary and secondary data You must draw upon relevant theory, concepts and models and appropriate organisational examples. In order to complete this task, you will need to consider as a first step the factors outlined in the course materials, referring as a start to the lessons on Quantitative Research and Qualitative Research and add relevant academic sources to your answer. (1200 words)

Answer 1

Primary data research involves surveying, questionnaire, focus groups, interviews and visits. This type of data is more exploratory and precisive and indepth. However disadvantage of this data is it does not entail further analysis and is raw data which requires conclusive analysis. Example is analysis of consumers preference and chouces and feedback through survey for Pepsi drinks.

Secondary data is compiled and gathered and organised which is publushed by others. It involves reports on government agencies and trade associations and variety of financial reporting and data libraries. For example how Nestle uses Ebscohost and trade associations papers for latest distribution and marketing strategies. Advantages include its indepth research and variety of analysis. However this data can be manipulated and lack personal touch and consumer wise individual insights.