Question

From a marketing management perspective, what is the meaning of a total product offer? What are the important elements in the total product offer or local college?

Answer 1

The term total product offer consist of everything that consumers evaluate when deciding whether to buy something.

Following are the important element in the total product offer --price, brand name, convinence, package, service, store surroundings, internet access, buyers past experience, gaurantee, speed of delivery, and producers reputation.

following are the element of local college total product offer---------------1.the tution charged by the institution. 2. the academic reputation by the institution. 3. the past experience of freinds or relatives. 4. the surrounding or support facilities of the institution. 5. the probabilities of getting job after graduation.6. the service college offer in terms of degree program, college placement etc.