Question

On Product Development and the Total Product Offer and on Developing a Total Product Offer write about what is important to you as a consumer when it comes to each purchasing 2 of these 5 different products. Remember the total product offer for the consumer includes tangible as well as intangible items, aspects and preferences. Chose 2 from the following list and then answer the following for each of the 2 products you chose - a cell phone, a high-end camera, a winter coat/jacket, a car, a laptop computer.

What aspects of the total product offer do you consider when you are evaluating which brand/maker to choose?

Answer 1

A cell phone - When purchasing a cell phone, the important things are its camera, RAM, internet storage, the design of the phone. It's battery life is very important. I would check whether or not the user interface is good. I would find out whether or not the phone becomes slow after downloading some apps.

A winter coat- I would see if the material is of good quality and whether or not it is fashionable. I would also see whether or not it looks good on me. The brand name also matters to me.

For both of the products, i would consider the price for evaluating. I would also consider the alternatives available.