Question

What are the 4 “Cs” when looking at the Marketing Mix from the Customer´s Perspective and...

What are the 4 “Cs” when looking at the Marketing Mix from the Customer´s Perspective and not from a company´s perspective?

Business   Economics   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

4 C's of marketing mix are customer value, cost, convenience and communication

customer value: create product according to customer need

cost: consider all the costs incurred in satisfying the customer also take into account the cost the customer will have to incur in order to satisfy their need.

convinience: takes into account how easily or conviniently consumer can avail the product

communication: it involves the communication between the company and its customers

​​​​​

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
What are the “Four Ps” that comprise the marketing mix? What are the “Four Cs,” and...
What are the “Four Ps” that comprise the marketing mix? What are the “Four Cs,” and what is the rationale behind the “Four Cs” as a response to the “Four Ps?” 1. Identify and briefly describe the "Four Ps." 2. Identify and briefly describe the "Four Cs." 3. Why do the "Four Cs" matter?
wiki talk about this article in marketing with own you word A marketing mix is a...
wiki talk about this article in marketing with own you word A marketing mix is a group of marketing variables that a business controls with the intent of implementing a marketing strategy directed at a specific target market. The most common classification of the marketing mix is referred to as the 4 Ps, consisting of product, price, place, and promotion. There are many contemporary perspectives that challenge the sufficiency of the 4 Ps as the only marketing-mix framework, including the...
When it comes to Apple from a global marketing standpoint, use Global marketing, Marketing mix, Competitive...
When it comes to Apple from a global marketing standpoint, use Global marketing, Marketing mix, Competitive advantage, Product/Market expansion framework, Driving forces affecting global marketing, Restraining forces affecting global marketing to explain your analysis of their global marketing failure or decline. Throughout your initial post, bold and underline each of the six terms and theories you use to make them easy to identify. If you were consulted as the global marketing expert to make recommendations to management of that company,...
Provide 2 examples from the automotive industry when segmentation would NOT impact the marketing mix.
Provide 2 examples from the automotive industry when segmentation would NOT impact the marketing mix.
Marketing Mix BOG's marketing mix consists of the following approaches to pricing, distribution, advertising and promotion,...
Marketing Mix BOG's marketing mix consists of the following approaches to pricing, distribution, advertising and promotion, and customer service. • Pricing- BOG will be charging a per basket fee for the stock production baskets. Regarding the custom baskets, a price can be quoted once the customer decides on the ingredients that they want. • Distribution- While the orders for the baskets can be placed on our secure Website, by phone, or at the office, the distribution of the product will...
From a marketing management perspective, what is the meaning of a total product offer? What are...
From a marketing management perspective, what is the meaning of a total product offer? What are the important elements in the total product offer or local college?
What might be the ramifications, financially and from a marketing perspective, of increasing the accounts receivable...
What might be the ramifications, financially and from a marketing perspective, of increasing the accounts receivable lag time?
Question 4: (25 marks) 300 words A. Apply the marketing mix (4 Ps) to any company/product...
Question 4: 300 words A. Apply the marketing mix (4 Ps) to any company/product you wish to sell in the market. B. What accounts are on the balance sheet? What is format of balance sheet? ( 5 marks )
1)The marketing mix consists of the 4 Ps. Define each of these in detail 2) Define...
1)The marketing mix consists of the 4 Ps. Define each of these in detail 2) Define the exogenous factors outside the control of marketing managers and indicate how they can imagine on each of the marketing mix elements.
9) Sustainability Marketing:  The lecture slides discuss shifting from the 4Ps of the conventional marketing mix to...
9) Sustainability Marketing:  The lecture slides discuss shifting from the 4Ps of the conventional marketing mix to the 4Cs of the sustainability marketing mix. Identify the primary change this makes in the producer-consumer relationship and explain how this change alters the job of the marketer. >   
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT