Question

What are the 4 “Cs” when looking at the Marketing Mix from the Customer´s Perspective and not from a company´s perspective?

Answer 1

4 C's of marketing mix are customer value, cost, convenience and communication

customer value: create product according to customer need

cost: consider all the costs incurred in satisfying the customer also take into account the cost the customer will have to incur in order to satisfy their need.

convinience: takes into account how easily or conviniently consumer can avail the product

communication: it involves the communication between the company and its customers

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