Question

What is Marriott international balanced scorecard 2019?Meaning

1. Financial Perspective
2. Customer Perspective
3. Internal Business Perspective
4. Innovation and Learning Perspective

Answer 1

Marriott international balance score card is amtrix that is used by the management to improve various internal function so that external outcome is good.

Financial perspective : these are the internal management of various types of internal finance, funds and budget of the organisation. A company should execute according to the budget.

Customer perspective : this tells how the company is valued in the eyes of the customer. This includes brand image and customer loyalty.

Internal business perspective: this is the perspective of the employee and workforce of the company. It rates the company on how it manages it employees and human resources.

Innovation and growth: this quadrant rate the company on how it cope up with modern technology. A company whose strategy is dynamic and which can update it self with modern technology can survive in the market.