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What is Marriott international balanced scorecard 2019?Meaning Financial Perspective Customer Perspective Internal Business Perspective Innovation and...

What is Marriott international balanced scorecard 2019?Meaning

  1. Financial Perspective
  2. Customer Perspective
  3. Internal Business Perspective
  4. Innovation and Learning Perspective
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Answer #1

Marriott international balance score card is amtrix that is used by the management to improve various internal function so that external outcome is good.

Financial perspective : these are the internal management of various types of internal finance, funds and budget of the organisation. A company should execute according to the budget.

Customer perspective : this tells how the company is valued in the eyes of the customer. This includes brand image and customer loyalty.

Internal business perspective: this is the perspective of the employee and workforce of the company. It rates the company on how it manages it employees and human resources.

Innovation and growth: this quadrant rate the company on how it cope up with modern technology. A company whose strategy is dynamic and which can update it self with modern technology can survive in the market.

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