External factors are important when someone's action or strategy may affect the overall postion of the company in the market.
A CEO is responsible for making strategic decision which may affect the company's position in the long term. Hence his/ her decision should consider the Strength, Weakness, Opportunities and threats.
An employee is responsible for day to day decision and hence should be more concerned about the strength and weakness.
Suppliers should be more concerned about their own strength to position themselves, their own weakness which needs to be covered, opportunities to tap and threat from competitors who might take their position.
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