A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great starting point to perform a strategic assessment for a company.
For this discussion, select a local firm and conduct a SWOT analysis. You may want to interview the owner / manager to gain more insights. Describe at least two of each: strengths, weaknesses, opportunities, and threats. Based on your analysis, generate at least one possible strategic action to reduce risk and at least one possible strategic action to capitalize on possibilities.
We take the case of Subway
STRENGTHS:
1. Metro's greatest quality is maybe the level of customizations it gives the clients. Contrasted with its rivals, Subway can all the more likely comprehend the clients' inclination and can tailor its contributions to that premise. It additionally considers the varieties in client inclination based on the topography and changes the nourishment menu as it were.
2. An exceptional offer of sound nourishment is one of the greatest quality Subway has. This worth is so one of a kind and maybe there is no other significant contender giving a similar incentive in the commercial center. This is supported up by the declarations from the American Heart Association which affirms that Subway serves sound dinner choices.
WEAKNESS:
1. The client experience now and then stays poor due to non-standard and modest inside plan of the stores in certain spots.
2. Since customization is high, normalization is low prompting variety is handling and high working costs.
OPPURTUNITY:
1. The general public everywhere throughout the world, particularly in the western nation, is concentrating on more advantageous nourishment alternatives to forestall interminable ailments, for example, heart issues, corpulence, glucose, etc. Subsequently, the sound nourishment estimation of Subway is getting more consideration and getting increasingly alluring.
2. Like others in the opposition, Subway can use through the drive-through eateries considering the bustling existences of the residents and expanding intricacy in work-life balance for the potential clients.
THREATS:
1. The cheap food showcase is overpopulated and there is an extraordinary competition between every one of the players. under this circumstance, it is hard to hold the productivity and maintainability of the business.
2. The all-out income of Subway is a lot of reliant on the remote tasks and hence are dependent upon dollar value vacillation and money variance at different nations too.
So as to diminish the cash change hazard, Subway can go for long haul estimating contracts with its franchisees everywhere throughout the nations. This will help acquire dependable qualities income age stream. So as to use on open doors for solid nourishment utilization, Subway can plan new dishes for the fundamental supper (lunch and supper) and can convey them to clients areas who need to make this a standard utilization at a low cost. Along these lines, it can make another client section by and large.
SOURCE:
DeLong, K. (2012). Zagat 2012 cheap food review: Subway is generally well known. FOX6Now.com. Recovered 8 June 2017, from http://fox6now.com/2012/10/04/zagat-2012-cheap food-overview tram is-generally well known/
Simms, A. (2011). How Subway beat the inexpensive food chain | Andrew Simms. the Guardian. Recovered 8 June 2017, from http://www.guardian.co.uk/commentisfree/2011/damage/11/metro inexpensive food-chain-McDonalds
Tram Franchise Information. (2013). Business visionary. Recovered 8 June 2017, from http://www.entrepreneur.com/establishments/metro/282839-0.html
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