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How might a SWOT (strengths, weaknesses, opportunities, and threats) analysis be of use for identifying measures...


How might a SWOT (strengths, weaknesses, opportunities, and threats) analysis be of use for identifying measures in a balanced scorecard? What; of questions might you as

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Answer #1

The balancescore card is a methodology that measures four perspectives as the key element of an organization strategy. once the vision and strategy has been established a SWOT analysis help define the set strategies key performance indicator to be measured. this linking balances the strength against the weakness , which optimize its opportunity to increase the market share.

Strength question-------what makes the customer choose us over the competition .

weakness question----------what market is our completion in what we are not?

opportunity question--------what and where are new opportunity in the marketplace?

threat question----------what is our completion doing that is keeping us from growing?

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