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What would be the STRENGHTS, WEAKNESSES, THREATS, OPPORTUNITIES of the Company MacDonalds with their burgers (...

What would be the STRENGHTS, WEAKNESSES, THREATS, OPPORTUNITIES of the Company MacDonalds with their burgers ( in comparison to other competitors) in the US JUST in a operation managment perspective and global supply chain managment perspective?

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Answer #1

STRENGHTS- Robust operational management system. Well etsablished supply chain management. Market leader in the segment so enjoy enormous leverage

WEAKNESSES- People are health conscious which may impact operation.procurement is not free from all clutches. Poor pay out policy for suppliers.

THREATS- Other competitors like Burger King have increasing efficiency in operation. Threat from local farmers and suppliers in the global supply chain.

OPPORTUNITIES- The scale MacDonald enjoy, it should enhance its capabilities and improve operational metrics which is feasible.It can implement social responsibility in more scientific manner so that business process and supply-chain management can be improved a lot.

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