Question

What are three ways companies can target individuals to opt in for coupons? Provide an example where you have been reached to opt in for mobile couponing. Please explain in detail. 300 words minimum.

Answer 1

Engaging individuals or customers, while making them convinced to buy company's coupons is, catching up as a very effective marketing strategy for all the emerging companies. There are a lot of tricks or ways through which companies can target the individuals such as-

1. Mobile messages- This is one of the most effective and sometimes quite irritating way to engage the new customers or individuals. Coupon messages are sent to the new individuals or customers with attractive offers such as free delivery or cash back which can allure the individuals to buy the coupons.

2. Social media campaigning- Nowadays social media campaigns are also making a wider reach among the individuals to convince them to buy the coupons. This is turning out to be a very effective way for coupon advertisement.

3. Attaching the coupon advertisement with mobile apps- Nowadays a lot of googleplay apps are being attached with such type of coupons where using one application will enable the individuals to use promotional coupon offers.

I had been using the mobile apps to pay my utility bills more often than not. Off late, lots of coupon offers have started pouring in for me, where great beneficial schemes will pop up such as choosing free coupons to get cash backs or free items. During initial days, I was little hesitant to use these free coupons but after sometimes, I was compelled to buy or use almost free coupons due to the nature of offer and schemes.