Question

How might measuring service quality be more difficult han measuring product quality?

Answer 1

Measuring the service quality is difficult than the product quality. Here are some reasons.

Services are intangible and products are tangible. Due to intangibility of the services only the individual can evaluate the service quality provided to him and there may be biasness in the opinion of the individual.

Ultimately we can say that the customers the measurement of service quality. And the customer satisfaction is the measure of the difference between the expectation before service and perception after service. These all are subjective evaluation. And subjective evaluation is very difficult to evaluate.

In product one can easily evaluate the quality.

Another difficulty is that the services cannot be stored. It means the services are consumed at the moment of origin. Thus very little time is there to evaluate the service quality.