Question

Question 1:why is it difficult to assess interpersonal factors that influence the business buying process?

Question 2: How might measuring service quality be more difficult han measuring product quality?

Question 3: How does a retailer cooperative function?

Answer 1

1. There are various group dynamics that come in the way of the interpersonal factors thereby impeding the latter’s influence over the business buying process. This is so because at the Buying center, it is difficult to trace the Participants who are non-influential in nature. Also, when it comes to the rank assessments, it not be necessary that the participants seeking the highest rank is actually the one who is the most influential amongst the lot. In fact, the influences may even happen based upon the kind of rewards, be it negative or positive, under the control of the participants, or the kind of expertise and knowledge that they possess and the relationship that they share with the other participants in the lot. Therefore, interpersonal factors being rather delicate in nature, can pose a difficulty for the assessment of the same to influence the business buying process.