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Among ethno-centric, poly-centric, region-centric and geo-centric orientations, which orientations are most effective if MNCs decide to...

Among ethno-centric, poly-centric, region-centric and geo-centric orientations, which orientations are most effective if MNCs decide to enter Malaysia market? Why? Explain your choice. (50marks)

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Answer #1

Polycentric strategy works best when entering Malaysian markets to meet local users demand and to customise preferences locally. Since this strategy works best to meet customers attributes and demands and changing lifestyle in Malaysia which is predominantly observed its regarded as best possible strategy.

It gives MNCs an extra edge and competitive advantage to pursue fast mover advantages, economies of scale and constant innovation with focus on quality, accessibility, affordability and efficiency.

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