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Among ethno-centric, poly-centric, region-centric and geo-centric orientations, which orientations are most effective if MNCs decide to...

Among ethno-centric, poly-centric, region-centric and geo-centric orientations, which orientations are most effective if MNCs decide to enter Malaysia market? Why? Explain your choice.

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Answer #1

Polycentric aproach is best considered as this will lead to hiring of local talent within Malaysian markets and benefit the firm largely as local talent have better access and insight to localisation, better knowledge and experience how culture works and how people react to different marketing methods. Thus its in best interest to hire local talent to be updated and tap their expertise of local markets.

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