Question

please compose a paper WITH YOUR OWN WORDS, as if you were a Chief Executive officer (CEO) of a company and you were assigned to solve the current business problem of the company with IT. You can create your own company for this case.
The report should cover the following items:
- Description of company's business.
- Vision and Mission.
- Revenues.
- What are the Problems.
- Existing conditions, how is IT crucial and compulsory to the whole organization.
- Describe the application in your organization (CRM, ERP, SCM).
- Describe the infrastructure.
- IF YOU WERE THE CEO OF THE ORGANIZATION, what would you do with IT to improve the organization.
- Reference & Appendix

Answer 1

Description of company's business.

Apple Inc. is an US based MNC headquartered in California, that manufacture ,designs, develops, and sells , computer software(iOS, iPadOS, watchOS, and tvOS ), and hardware products include the i Phone smart phone, the iPad tablet , web browser computer he company's etc..

the most valuable companies in the world,founded by Steve Jobs and Steve Wozniak in 1976 .its first product The Macintosh, released in 1984. After Jobs death has been led by Tim Cook.its area of operation is world wide.number of employee as of 2015 is 115000

Vision and Mission.

as per the new reports apple.inc financial performance as follows:

financial results for fiscal year 2019 3^rd quarter ended June 29, 2019. The revenue of $53.8 billion, an increase of 1% from previous year. International revenue accounted for 59% of the quarter’s revenue.

Problems:

Problems may be the weaknesses and threats of apple corp.

Normaly the apple products termed as the luxuary products due to their premium prices. .for Low-Income consumers Apple products are dream.

Poor advertisement and promotion:used flagship promotion at its retail stores

It doesn’t support other software or technology

Apple counterfeit products have been selling by illegal dealers sell at the same value as an original Apple product.

the advancement in technology apple faces threats from competitors.

Information Technology is the key contributor of apple success. Apple has been using information and communication technology improving customer satisfaction, operational efficiencies, profitability ,for diversification and growth. Technology is the base of apple business. Apple determine its sales what would sell and who could benefit from their product and what would the pros and cons of their product. We can say apple equals to technology, it revolutionised technology with its hardware and software ,series of personal computers other consumer electronics.

1. CRM:

Apple has been using CRM for nearly a decade to encourage a long-term relationship.the main purpose of CRM is data collection whenever we purchase an apple product registering product using their Apple ID, this has ranged from sending a series of emails to customers who’ve used their in-store services.

2. Apple uses SAP ERP it is written in C, C++. SAP is the world leader in a type of software known as ERP, It covers around approx. 210 business areas. SAP ensures the consolidated process of gathering and organizing business data.

3. SCM :Tim Cook, is something of a supply chain specialist. Apple is famous for innovation and design.as per AMR supply chain top 25 for 2010.,apple occupied first position.

what would you do with IT to improve the organization.

Apple marketing relies heavily on its iconic and flagship retail stores Since its marketing plan is not good frame a social and digital marketing plan for the whole products.

Innovation with regards to full compatibility with other software

Apple has the opening to continue to grow beyond Apple watch and AirPods into other wearable gadgets as wearable technology has wide scope in future.

Open the doors to utilise artificial intelligence

Use qr code technology for reducing counterfeit products being sold market like china

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